Business Intelligence and Analytics in Small and Medium Enterprises - Melo, Pedro Novo; Machado, Carolina; (ed.) - Prospero Internet Bookshop
Basket (0)
Wishlist (0)
Your personal newsletter
__

Business Intelligence and Analytics in Small and Medium Enterprises

 
Edition number: 1
Publisher: CRC Press
Date of Publication:
 
Normal price:
Publisher's listprice:
GBP 45.99
Estimated price in HUF:
23 516 HUF (22 397 HUF + 5% VAT)
Why estimated?
 
Your price:
18 813 (17 918 HUF + 5% VAT )
discount is: 20% (approx 4 703 HUF off)
Discount is valid until: 31 December 2024
The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
Click here to subscribe.
 
Availability:
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 2-3 weeks.
Not in stock at Prospero.
Can't you provide more accurate information?
 
Add to basket
  Piece(s)

 
Short description:

The use of new technologies in business intelligence and analytics is critical for managers to have a set of tools for better decision-making on business decisions. This book addresses several dimensions of BI&A in favor of SMEs. This book includes research related to new trends in the SME arena.

Long description:

Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehousing, key performance indicators (KPIs), data mining, and dashboards are changing the business arena.



This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area.





Features







  • Focuses on the more recent research findings occurring in the fields of BI&A






  • Conveys how companies in the developed world are facing today's technological challenges






  • Shares knowledge and insights on an international scale






  • Provides different options and strategies to manage competitive organizations






  • Addresses several dimensions of BI&A in favor of SMEs


Table of Contents:
1. Process Mining - Prerequisites and Their Applicability for Small and Medium-Sized Enterprises. 2. Using Customer Analytics to Succeed: The Case of the Mexican SMEs. 3. Data Management Software Solutions for Business Sustainability - An Overview. 4. A Paradigm Shift in Accounting and auditing in the Era of Big Data . 5. Mobile Advertising Framework: Format, Location, and Context. 6. Marketing Analytics: Why Measuring Web and Social Media Matters. 7. Managers' Perception of Business Intelligence Capability of SMEs in Turkey. 8. The Development of Loyalty Programs in the Retail Sector. 9. Business Intelligence, Big Data, and Data Governance.