Business Intelligence and Analytics in Small and Medium Enterprises
Series: Manufacturing Design and Technology;
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24 793 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher CRC Press
- Date of Publication 30 September 2021
- ISBN 9781032176314
- Binding Paperback
- No. of pages168 pages
- Size 234x156 mm
- Weight 254 g
- Language English
- Illustrations 28 Illustrations, black & white 1330
Categories
Short description:
The use of new technologies in business intelligence and analytics is critical for managers to have a set of tools for better decision-making on business decisions. This book addresses several dimensions of BI&A in favor of SMEs. This book includes research related to new trends in the SME arena.
MoreLong description:
Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehousing, key performance indicators (KPIs), data mining, and dashboards are changing the business arena.
This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area.
Features
- Focuses on the more recent research findings occurring in the fields of BI&A
- Conveys how companies in the developed world are facing today's technological challenges
- Shares knowledge and insights on an international scale
- Provides different options and strategies to manage competitive organizations
- Addresses several dimensions of BI&A in favor of SMEs
Table of Contents:
1. Process Mining - Prerequisites and Their Applicability for Small and Medium-Sized Enterprises. 2. Using Customer Analytics to Succeed: The Case of the Mexican SMEs. 3. Data Management Software Solutions for Business Sustainability - An Overview. 4. A Paradigm Shift in Accounting and auditing in the Era of Big Data . 5. Mobile Advertising Framework: Format, Location, and Context. 6. Marketing Analytics: Why Measuring Web and Social Media Matters. 7. Managers' Perception of Business Intelligence Capability of SMEs in Turkey. 8. The Development of Loyalty Programs in the Retail Sector. 9. Business Intelligence, Big Data, and Data Governance.
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