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    China's Publishing Industry: From Mao to the Market

    China's Publishing Industry by Yun, Qidong;

    From Mao to the Market

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice EUR 72.95
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        30 945 Ft (29 471 Ft + 5% VAT)
      • Discount 10% (cc. 3 095 Ft off)
      • Discounted price 27 850 Ft (26 524 Ft + 5% VAT)

    30 945 Ft

    db

    Availability

    printed on demand

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Long description:

    China's Publishing Industry presents a portrait of the contemporary Chinese publishing industry in its political and commercial contexts, and analyses how its structures are influenced by the state and by market forces. Starting with an overview of the publishing business in China, this book takes a long view of the profound changes in China's publishing industry, covering a period from the 'socialist transformation' under Mao to the more recent reforms, such as the conglomeration and corporatisation, of the industry. The book investigates the impact of the changing social, economic and ideological environment on the structure and operation of the publishing industry, and explores how the burgeoning digital publishing business is shaped by the broader social context. It reveals that the process of commercialisation in China's publishing industry has been marked by persistent tensions and contradictions, and demonstrates, through case studies, how these tensions have impacted everyday practices.

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    Table of Contents:

    1. Introduction
    2. Mapping Book Publishing in China
    3. From Communization to Commercialization: China's Publishing From 1949 to 1992
    4. Ideology and the Commercialization of Book Publishing in China
    5. Conglomeration: The Formation of Publishing Groups
    6. Corporatization: The Transition to Enterprises
    7. Digital Publishing: Challenges and Opportunities
    8. Politics, Profit and Digital Prospect: Guangdong Provincial Publishing Group as a Case 

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