Product details:
| ISBN13: | 9781137373694 |
| ISBN10: | 1137373695 |
| Binding: | Hardback |
| No. of pages: | 147 pages |
| Size: | 216x140 mm |
| Weight: | 352 g |
| Language: | English |
| Illustrations: | X, 147 p. Figures |
| 0 |
Category:
Competitive Dynamics in the Mobile Phone Industry
Edition number: 2013
Publisher: Palgrave Pivot
Date of Publication: 22 July 2013
Number of Volumes: 1 pieces, Book
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Short description:
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
Long description:
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
Table of Contents:
List of Tables List of Figures Acknowledgements Introduction PART 1: COMPETITIVE DYNAMICS 1. Competitive dynamics research PART 2: COMPATITIVE DYNAMICS IN THE MOBILE PHONE INDUSTRY 2. Changes in industrial leadership over the life cycle of technology intensive industries: the role of technological discontinuities and firms' action aggressiveness 3. Competitive intensity and product line strategies in technology-based industries 4. Time to competitors' new technology imitation: Who is copied more quickly? 5. Lining up with competitors: Influence of multiple benchmarks on the adoption of new product technologies 6. Concluding remarks and new direction for competitive dynamics research in technology-based industries.
