Competitive Intelligence for Information Professionals
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24 158 Ft (23 007 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 416 Ft off)
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24 158 Ft
Availability
printed on demand
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Chandos Publishing
- Date of Publication 10 February 2015
- ISBN 9780081002063
- Binding Paperback
- No. of pages152 pages
- Size 228x152 mm
- Weight 230 g
- Language English 0
Categories
Long description:
Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included.
MoreTable of Contents:
1. The value of competitive intelligence
2. The right leadership adds value to competitive intelligence
3. Competitive intelligence from start to end
4. Plan and prioritise
5. Capture and manage
6. Analyse and communicate
7. The organisational side of competitive intelligence
8. Knowledge management - a vital component of competitive intelligence
9. The human side of competitive intelligence
10. The role of the information professional in competitive intelligence
11. Promoting competitive intelligence: the importance of marketing, communication and evaluation
12. Tools and methods
