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29 498 Ft (28 094 Ft + 5% VAT)
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29 498 Ft
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Product details:
- Edition number 1st ed. 2021
- Publisher Springer, Berlin
- Date of Publication 1 January 2021
- Number of Volumes 1 pieces, Book
- ISBN 9788132237341
- Binding Hardback
- No. of pages pages
- Size 235x155 mm
- Language English
- Illustrations 41 SW-Abb. Illustrations, black & white 0
Categories
Short description:
Based on comprehensive research, this book focuses on purchase incidence models of consumer buying behavior, which provide answers to the questions ?when? and ?how much to purchase?. It discusses consumer buying behavior, including pre-purchase needs and attitudes together with experiences based on consumption, as well as factors affecting this behavior, like advertising, promotions, retail availability, packaging, formulation, pricing and post-purchase evaluation of satisfaction. It also explains the latest consumer buying strategy models adopted by the industry today.
MoreLong description:
Based on comprehensive research, this book focuses on purchase incidence models of consumer buying behavior, which provide answers to the questions 'when' and 'how much to purchase'. It discusses consumer buying behavior, including pre-purchase needs and attitudes together with experiences based on consumption, as well as factors affecting this behavior, like advertising, promotions, retail availability, packaging, formulation, pricing and post-purchase evaluation of satisfaction. It also explains the latest consumer buying strategy models adopted by the industry today.
Table of Contents:
Basic Concepts.
- Beta
- Binomial Purchase Incidence Model.
- A Bayesian Approach to Purchase Incidence Model.
- A New Approach to Purchase Incidence Model.
- Consumer Response to Promotional Scheme: An Analytical Approach.
- Retailer Satisfaction Index of Health Drink Sector: An Indian Case.
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