Contemporary Advances in Food Tourism Management and Marketing

This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.

The relationships between food and tourism have not only been at the core of recent tourism experiences, but they are expected to be crucial in the transformation of tourism futures. International in approach, this book analyzes the food tourism phenomenon from supply and demand perspectives, from health and politics to high-touch and high-tech, and brings together the relevant issues that inform these contemporary advances in food tourism research and practice. Providing a holistic approach to recent and future trends, the book is divided into 16 carefully selected and specially commissioned chapters that discuss the significance of food tourism research, the management and marketing of contemporary food and beverage experiences, the role of responsibility in the production and consumption of food tourism, and the anticipation of future trends in food and beverage tourism. This volume combines academic research with practitioner experience, allowing the authors to explore, debate and analyze our industry?s future challenges and solutions.

This book is essential reading for students and researchers with an interest in food tourism, as well as practitioners.

"Contemporary Advances in Food Tourism Management and Marketing provides an excellent overview of challenging issues in the field of food tourism. Gastronomy is such an intriguing ingredient in tourism, and the contributions in this book convincingly demonstrate this. It also points to areas to be studied in greater detail in the future, by scholars and by perceptive students and innovative practitioners."

-Anne-Mette Hjalager, Editor-in-Chief of Journal of Gastronomy and Tourism.

"Food tourism is an emerging arena of experiential consumption and co-creation for modern prosumers. The present volume is a welcome addition to enrich the contemporary and future trends of the global food tourism industry. The authors have curated sixteen conceptual and empirical chapters from globally acknowledged experts, making the title increasingly relevant for both food connoisseurs and tourists."

-Prof. Saurabh Kumar Dixit, PhD, North-Eastern Hill University, Shillong (India).

"This book is an invaluable road map to understand and navigate this fast growing, complex, and exhilarating field of travel. It?s the first volume to address such a wide scope of the Food Tourism industry?s major components. This book is one of the industry?s seminal texts because as it weaves empirical research and case studies into a holistic view that inspires thoughtful discussion, fosters greater understanding and nurtures impactful action, for researchers and practitioners alike."

-Philip Ruskin, Owner, Ruskin Consulting, and External Lecturer, ESSEC Business School (Paris, France).