Design Thinking in the Automotive Industry. Creativity and Innovation - Simon, Ellen; - Prospero Internet Bookshop

Design Thinking in the Automotive Industry. Creativity and Innovation
 
Product details:

ISBN13:9783960670568
ISBN10:3960670567
Binding:Paperback
No. of pages:124 pages
Size:220x155x7 mm
Weight:188 g
Language:English
Illustrations: 22 Abb.
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Design Thinking in the Automotive Industry. Creativity and Innovation

 
Publisher: Anchor Academic Publishing
Date of Publication:
 
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Long description:
This book explores the application of Design Thinking in the automotive industry in order to explain which factors influence the innovativeness of Design Thinking teams. Seeking for innovation leadership, automotive manufacturers apply Design Thinking to enhance their competitiveness with customer-oriented products and services. Design Thinking is a multidisciplinary team-based methodology that adopts design principles to business management. In the literature and practice, however, it is not clear, what constitutes the relationship between the application of Design Thinking and team's innovativeness. A grounded theory and template analysis approach is used to develop a framework which explains this relationship. Managers and decision-makers of multinationals are provided with practical recommendations about how to implement Design Thinking to produce innovative products and services.