Product details:
| ISBN13: | 9783721210415 |
| ISBN10: | 3721210417 |
| Binding: | Hardback |
| No. of pages: | 224 pages |
| Language: | English |
| 700 |
Category:
Design Unlimited
Visual Communication and Storytelling with Generative Design and Data
Publisher: Thames & Hudson
Date of Publication: 3 April 2025
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Long description:
A design approach to help brands, agencies and cultural institutions to set themselves apart by fusing storytelling and communication design with creative algorithms, data, human interaction and programming.
Today's creative professionals have more opportunities for expression than ever before at the same time, the world is becoming increasingly difficult to depict as it is becoming more and more complex and nuanced. What the industry is missing is not (more) technology and data, but a new way of thinking. Design Unlimited presents an explorative way of thinking and designing that creates dynamic identities and meaningful connections between people and brands.
Design is shown as a co-creative process between human beings, machines and the environment in which technology is no longer understood as a tool, but as a partner, and the diverse phenomena of our environment become the driving factor of design. Patrik Hübner and Larissa Lenze open up a new dimension that incorporates ideas, stories and designs and that allows thinking and designing without boundaries to make the unseen visible.
Today's creative professionals have more opportunities for expression than ever before at the same time, the world is becoming increasingly difficult to depict as it is becoming more and more complex and nuanced. What the industry is missing is not (more) technology and data, but a new way of thinking. Design Unlimited presents an explorative way of thinking and designing that creates dynamic identities and meaningful connections between people and brands.
Design is shown as a co-creative process between human beings, machines and the environment in which technology is no longer understood as a tool, but as a partner, and the diverse phenomena of our environment become the driving factor of design. Patrik Hübner and Larissa Lenze open up a new dimension that incorporates ideas, stories and designs and that allows thinking and designing without boundaries to make the unseen visible.
