Digital Transformation of Performing Arts

In the wake of the COVID-19 pandemic, a combination of hybrid working and cultural consumption, alongside shifting audience tastes, performing arts organisations are dealing with significant challenges around digital transformation. This book explores the digital transformation of performing arts, taking readers on a journey through classical orchestras as illustrative examples.

From reimagining audience engagement to revolutionising operations, the book examines how emerging technologies like AI, VR, and blockchain are reshaping the cultural landscape. Through case studies of successful digital initiatives and analysis of critical success factors, readers will gain practical strategies for navigating this complex transition. The author emphasises that successful digital transformation hinges on a clear, comprehensive strategy and a sharp implementation roadmap. Key challenges addressed include balancing tradition with innovation, ethical considerations, and financial sustainability. Notably, the book features numerous summary tables that serve as actionable templates, providing readers with ready-to-use tools to support their own digital transformation efforts. With a forward-looking perspective, the book also explores future trends and research directions.

This concise book synthesises fragmented research and practical insights to provide a readable overview for scholars, students and reflective practitioners, focusing in particular on the classical music industry. It will also be of value for arts administrators, performers, and cultural policymakers across various disciplines.

"Salvino Salvaggio's work is an essential read for anyone invested in the future of classical music and orchestral management. His deep understanding of the evolving digital landscape and its profound impact on the performing arts shines through in this work. Salvino reviews the challenges and opportunities posed by digital innovation, from audience engagement to operational efficiency. His insights into the intersection of tradition and technology offer a roadmap for orchestras seeking to remain relevant in a rapidly changing world. This book is both visionary and practical, making it a must-have for cultural leaders and cultural management students." Mark Walmsley, CEO, Arts and Culture Network 

"This book presents a captivating and insightful exploration of digital transformation in the performing arts, seamlessly weaving technological innovation into a robust and comprehensive strategic framework. It demonstrates how digital tools, when thoughtfully integrated, can enhance rather than overshadow artistic excellence. The author's approach to implementing technology as part of a wider organisational strategy is particularly helpful and effective. From data analytics, machine learning and AI to streamlined operations through integrated management systems, the book showcases practical applications that resonate beyond the cultural sector. As someone deeply engaged in the field of digital transformation, I truly value the book's balanced perspective on both the opportunities for innovation and the challenges that accompany this complex journey. The author's approach offers a clear understanding of the evolving landscape, making it especially relevant for professionals like me who are navigating these rapid changes." Lino Del Cioppo, CEO, Keypartner (a 350-people company specialised in Digital Transformation)

 "It is quite a tradition amongst us classical musicians to feel an immediate sense of doubt or reluctance when someone tells us about digital technologies percolating into, if not invading, the almost sacred space of the orchestra. However, I have no problem admitting that Salvino Salvaggio's book opened my eyes to so many aspects I either didn't know at all or was seeing through the lens of negative preconception. I find this book's insights on digital transformation both useful and completely actionable. It highlights the balance between preserving our artistic integrity and embracing technological innovation for the precise purpose of advancing our industry, rather than simply following ephemeral tech trends. The author's deep understanding of the performing arts world is evident, offering practical solutions that address our daily challenges. This work is invaluable for anyone in the performing arts seeking to blend traditional approaches with the requirements of the digital era." Giovanni Pasini, Principal Viola & Resident Freelance Conductor, Qatar Philharmonic Orchestra - Qatar Youth Orchestra - Qatar Concert Choir, among others.