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    Fandom Language Learning: A Digital Transformation of Language Education in the AI Age

    Fandom Language Learning by Kiaer, Jieun; Lo, Alfred W. T.;

    A Digital Transformation of Language Education in the AI Age

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      • Publisher's listprice GBP 90.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        45 549 Ft (43 380 Ft + 5% VAT)
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      • Discounted price 40 994 Ft (39 042 Ft + 5% VAT)

    45 549 Ft

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    printed on demand

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    Product details:

    • Publisher Bloomsbury Academic
    • Date of Publication 20 February 2025
    • Number of Volumes Hardback

    • ISBN 9781350355408
    • Binding Hardback
    • No. of pages pages
    • Size 234x156 mm
    • Language English
    • Illustrations 10 bw illus
    • 689

    Categories

    Long description:

    Standing at the intersection of fan culture, digital technology, and language learning, this book advocates for a transformative shift in language education in the AI age. Introducing the concept of fandom language learning, it illustrates how enthusiasm for specific interests motivates fans to learn languages, resulting in immersive and personalised learning experiences. Tracing the evolution of digital platforms shows how this has become possible thanks to their pivotal role in transforming language learning from a solitary, traditional endeavour into a vibrant, community-driven practice.

    The authors examine the psychological underpinnings of fandom language learning and how emotional engagement and cultural immersion can help to foster motivation. They also weigh the impact of social media and AI on language learning, emphasising the potential for these technologies to smooth the way for more interactive, engaging, and effective language education. Through a translanguaging approach, they also give new perspectives on the ways in which digital platforms enable learners to transcend linguistic boundaries and how fandom learners can harness creative expression and multilingual engagement.

    Building on these ideas, Fandom Language Learning also sets out practical guidance for educators on how to use fandom culture to motivate foreign language learning and increase students' Foreign Language Enjoyment (FLE), envisioning a future where language education is not only more aligned with learners' passions but also more responsive to the demands of a digital, multilingual world.

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    Table of Contents:

    List of Figures
    Acknowledgements
    1. The Birth of Fandom Language Learning
    2. The Technology of Fandom Language Learning
    3. The Psychology of Fandom Language Learning
    4. The Society of Fandom Language Learners
    5. Fandom Language Learners on Social Media: A Translanguaging View
    6. AI Fandom: A Digital Transformation
    7. Fandom for Language Teaching: Tips for Teachers
    Epilogue: More than Languages
    Appendix
    References
    Index

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