From Numbers to Narratives that Transform Businesses
Harnessing the Power of Data Visualization
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Product details:
- Edition number 1
- Publisher CRC Press
- Date of Publication 6 May 2025
- ISBN 9781041032946
- Binding Hardback
- No. of pages232 pages
- Size 234x156 mm
- Language English
- Illustrations 35 Illustrations, color; 14 Halftones, color; 21 Line drawings, color; 1 Tables, black & white 0
Categories
Short description:
This book is a blend of practical knowledge, inspiring narratives, and interactive elements. It strikes a balance between providing a solid foundation in data storytelling principles and offering actionable steps for readers to implement in their own work.
MoreLong description:
This book shows the reader how to transform cold numbers into captivating narratives that drive business success. Master the art and science of data storytelling, blend logic with creativity, and turn insights into action. Learn to craft stunning visuals, navigate data-driven decisions, and infuse your data with key principles for maximum impact. This book is your roadmap to turning data from mere information into a powerful catalyst for transformation.
MoreTable of Contents:
Foreword by Malcolm Hawker, Chief Data Officer.
Preface.
Part One: Leveraging Beauty and Brains for Effective Data Storytelling.
Chapter 1: Conception?Start the Race.
Chapter 2: Inception?Make the Case.
Chapter 3: Perception?Motivate the Base.
Chapter 4: Inspection?Give It Space.
Chapter 5: Direction?Put It into Place.
Glimpses into Real Life: The Pizza Delivery of Data Insights.Part Two: Driving Decisions with Data: Delight or Disaster?
Chapter 6: Dominance (LOOK): Prioritizing Objectives.
Chapter 7: Relevance (LINK): Finding/Presenting Relevant Data.
Chapter 8: Significance (LISTEN): Drawing Conclusions.
Chapter 9: Surveillance (LEVERAGE): Planning the Strategy.
Chapter 10: Vigilance (LEARN): Measure Success and Repeat.
Glimpses into Real Life: From Feudal Chaos to Data-Driven Equity.
Part Three: Bringing Data to L.I.F.E. and Life to Data.
Chapter 11: Legacy: Weaving a Story Through Time.
Chapter 12: Integrity: Building Trust with Transparency.
Chapter 13: Fervency ? Igniting Insights with Passion.
Chapter 14: Efficiency: Optimizing for Impact.
Glimpses into Real Life: Lessons from the Inca Road.
Conclusion: Where Stories Spark Transformation.
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