Global Sport Business
Managing Resources and Opportunities
Series: World Association for Sport Management Series;
- Publisher's listprice GBP 145.00
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73 384 Ft (69 890 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
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73 384 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 20 March 2019
- ISBN 9780367132880
- Binding Hardback
- No. of pages326 pages
- Size 234x156 mm
- Weight 612 g
- Language English
- Illustrations 29 Illustrations, black & white; 2 Halftones, black & white; 27 Line drawings, black & white; 50 Tables, black & white 5
Categories
Short description:
Featuring original case studies of contemporary sport business and international perspectives, from leading scholars across North and South America, Europe and Asia, this book examines key research and practical issues in sport business management and marketing studies in both global and local contexts.
MoreLong description:
In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success.
Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts.
This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.
MoreTable of Contents:
Part I: Global Perspectives, 1. Managing Resources and Opportunities in Globalized Sport Business, Part II: Managing Resources, 2. Role of State Funding in Participation of Croatian Athletes at Major Sports Events, 3. Developing a Demand Model to Estimate Attendance at an Individual NBA Game from Related-Game Attributes, 4. Sport and Physical Activity Human Resources in Spain: A Managerial Perspective, 5. Relationships between Standard Sports Facilities and Elite Sport Development in Taekwondo, 6. Public Relations Network, Absorptive Capacity and Achievement Level of Traditional Soccer Schools, 7. Soccer Feasibility Study: Assessment, Value, and Demand - A Traditional Approach, 8. A Resource-Based View of Bayi Fubang Rockets, Part III: Managing Opportunities, 9. Managing the Business of Soccer: A Conceptual Framework, 10. A Symbiosis Analysis of Stakeholder Relationships in the Chinese Professional Football League, 11. Customer Loyalty in Fitness Centers: Differences Among Baby Boomers and Generations X, Y, and Z, 12. Analyzing the Marketing Situation of the Chinese Table Tennis Super League, 13. Examining the Limits and Opportunities of Innovations in Sport Management Practice, 14. Conceptual Distinctions in General and Local Sponsorship Objectives: A Qualitative Inquiry, 15. ISO 20121 & U-Theory: A New Way to Manage Sporting Events
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