Herbert Bayer?s World Geo-Graphic Atlas and Information Design at Midcentury
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20 244 Ft (19 280 Ft + 5% VAT)
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20 244 Ft
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Product details:
- Publisher RIT Press
- Date of Publication 15 August 2024
- Number of Volumes Print PDF
- ISBN 9781956313246
- Binding Paperback
- No. of pages168 pages
- Size 309x228 mm
- Weight 666 g
- Language English
- Illustrations 128 colour 637
Categories
Short description:
Herbert Bayer's World Geo-Graphic Atlas and Information Design at Midcentury offers broader insights into the roles twentieth-century artists and designers such as Herbert Bayer played in popularizing scientific knowledge and shaping audiences' geographical worldviews
MoreLong description:
Between 1947 and 1953, the Austrian-born, Bauhaus-trained artist Herbert Bayer (1900-1985) oversaw the design and production of the World Geo-Graphic Atlas, a landmark work of graphic design and data visualization. Commissioned by Container Corporation of America to mark the twenty-fifth anniversary of the Chicago-based company's founding, the Atlas's imaginative presentation methods have had a lasting impact within the fields of information design and visual education, transforming the look and character of subsequent geographic atlases and popular scientific illustration. In Herbert Bayer's World Geo-Graphic Atlas and Information Design at Midcentury, Benjamin Benus tells the story behind this work's creation. Richly illustrated and drawing on extensive archival documentation, Benus's study offers broader insights into the roles twentieth-century artists and designers played in popularizing scientific knowledge and shaping audiences' geographical worldviews.
MoreTable of Contents:
Acknowledgments ix
Introduction 1
1 LESSONS AND LEGACY OF THE BAUHAUS
1.1. Weimar-Dessau-Berlin 25
1.2. New York-Aspen 33
2 PRODUCTION AND STYLE
2.1. Technical and Logistical Considerations
2.2. The Printers' Maps 51
2.3. Illustration and Graphic Form
2.4. "Toward the Book of the Future" 67
3 SOURCES AND METHODS
3.1. Collaborations and Appropriations 77
3.2. Visual Education and Isotype 83
3.3. Picturing Populations 93
3.4. Picturing Processes 103
4 ADVERTISING AND INFORMATION
4.1. "The Realms of Education and Good Taste" 111
4.2. Visual Identity at Container Corporation of America 115
4.3. Modern Art in Advertising 123
4.4. "Political Inferences" 129
4.5. "The Complete Task of the Graphic Designer" 139
Conclusion 145
Bibliography 151
Index 155
