Human?Centered Marketing ? How to Connect with Audiences in the Age of AI
How to Connect with Audiences in the Age of AI
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15 177 Ft (14 455 Ft + 5% VAT)
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- Discounted price 13 660 Ft (13 010 Ft + 5% VAT)
15 177 Ft
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Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 May 2025
- ISBN 9781398619388
- Binding Paperback
- No. of pages256 pages
- Size 232x185x14 mm
- Weight 390 g
- Language English 700
Categories
Short description:
Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.
MoreLong description:
With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.
Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future.
Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.
