Product details:
| ISBN13: | 9781398619388 |
| ISBN10: | 1398619388 |
| Binding: | Paperback |
| No. of pages: | 256 pages |
| Size: | 234x156 mm |
| Weight: | 666 g |
| Language: | English |
| 700 |
Category:
Human-Centered Marketing
How to Connect with Audiences in the Age of AI
Edition number: 1
Publisher: Kogan Page
Date of Publication: 3 May 2025
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Short description:
Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.
Long description:
With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.
Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future.
Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.
Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future.
Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.
