Human-Centered Marketing
How to Connect with Audiences in the Age of AI
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49 091 Ft (46 754 Ft + 5% VAT)
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- Discounted price 44 183 Ft (42 079 Ft + 5% VAT)
49 091 Ft
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Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 May 2025
- ISBN 9781398619401
- Binding Hardback
- No. of pages256 pages
- Size 234x156 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.
MoreLong description:
With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.
Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future.
Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.
