Product details:
| ISBN13: | 9781529795981 |
| ISBN10: | 1529795982 |
| Binding: | Paperback |
| No. of pages: | 152 pages |
| Size: | 254x177 mm |
| Language: | English |
| 436 |
Category:
ICRP Publication 150: Cancer Risk from Exposure to Plutonium and Uranium
Series:
Annals of the ICRP;
Edition number: First Edition
Publisher: Corwin
Date of Publication: 12 July 2022
Normal price:
Publisher's listprice:
GBP 212.00
GBP 212.00
Your price:
98 710 (94 009 HUF + 5% VAT )
discount is: 8% (approx 8 583 HUF off)
The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
Click here to subscribe.
Click here to subscribe.
Availability:
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Can't you provide more accurate information?
Not in stock at Prospero.
Short description:
Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.
Long description:
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
Table of Contents:
Chapter 1: Introduction: studying brands and branding
Chapter 2: Past, present and future of brands and branding
Chapter 3: The brand gurus
Chapter 4: How to speak like a branding pro
Chapter 5: Enduring challenges in branding
Epilogue
Chapter 2: Past, present and future of brands and branding
Chapter 3: The brand gurus
Chapter 4: How to speak like a branding pro
Chapter 5: Enduring challenges in branding
Epilogue
