Product details:
| ISBN13: | 9781529795981 |
| ISBN10: | 1529795982 |
| Binding: | Paperback |
| No. of pages: | 152 pages |
| Size: | 197x129 mm |
| Language: | English |
| 700 |
Category:
ICRP Publication 150: Cancer Risk from Exposure to Plutonium and Uranium
Edition number: 1#1
Publisher: SAGE Publications Ltd
Date of Publication: 8 March 2025
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Short description:
Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.
Long description:
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
Table of Contents:
Chapter 1: Introduction: studying brands and branding
Chapter 2: Past, present and future of brands and branding
Chapter 3: The brand gurus
Chapter 4: How to speak like a branding pro
Chapter 5: Enduring challenges in branding
Epilogue
Chapter 2: Past, present and future of brands and branding
Chapter 3: The brand gurus
Chapter 4: How to speak like a branding pro
Chapter 5: Enduring challenges in branding
Epilogue
