Marketing and Smart Technologies - Reis, José Luís; Peter, Marc K.; Reis, Luís Paulo;(ed.) - Prospero Internet Bookshop
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Product details:
ISBN13:9789819736973
ISBN10:9819736978
Binding:Hardback
No. of pages:861 pages
Size:235x155 mm
Language:English
Illustrations: 38 Illustrations, black & white; 108 Illustrations, color
700
Category:

Marketing and Smart Technologies

Proceedings of ICMarkTech 2023, Volume 2
 
Edition number: 2024
Publisher: Springer
Date of Publication:
Number of Volumes: 1 pieces, Book
 
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EUR 267.49
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113 469 HUF (108 065 HUF + 5% VAT)
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Long description:

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.