Marketing Communications in the Pharmaceutical Industry
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher CRC Press
- Date of Publication 30 June 2004
- ISBN 9781870905381
- Binding Hardback
- No. of pages714 pages
- Size 234x156 mm
- Weight 453 g
- Language English 0
Categories
Short description:
This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry.
MoreLong description:
This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry.
MoreTable of Contents:
1. Pharmaceuticals - the Ultimate Gamble? 2. Internal Communications 3. The Role of the Medical Department 4. The Sales Force 5. Meetings, Symposia and Conferences 6. The Role of Advertising in Communications 7. The PR Consultancy 8. Opinion Leaders 9. The NHS and its Managers 10. Marketing Communications - the Future
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