Marketing Fundamentals for Future Professionals
- Publisher's listprice GBP 67.00
-
33 908 Ft (32 294 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 3 391 Ft off)
- Discounted price 30 518 Ft (29 065 Ft + 5% VAT)
33 908 Ft
Availability
Out of print
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher John Wiley & Sons
- Date of Publication 30 December 2018
- Number of Volumes Paperback
- ISBN 9781516538478
- Binding Paperback
- No. of pages370 pages
- Size 254x177x19 mm
- Weight 333 g
- Language English 0
Categories
Short description:
Modelled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them.
MoreLong description:
Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.
Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing.
The revised first edition features updated branding models, additional content on big data and machine learning, and fresh business cases to provide students with the most up-to-date examples.
Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.
