Marketing Fundamentals for Future Professionals
- Publisher's listprice GBP 63.00
-
31 884 Ft (30 366 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 3 188 Ft off)
- Discounted price 28 696 Ft (27 329 Ft + 5% VAT)
31 884 Ft
Availability
Temporarily out of stock.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher John Wiley & Sons
- Date of Publication 30 January 2017
- Number of Volumes Paperback
- ISBN 9781634875912
- Binding Paperback
- No. of pages370 pages
- Size 254x177x19 mm
- Weight 525 g
- Language English 0
Categories
Short description:
Offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modelled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships.
MoreLong description:
Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.
Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing.
Neatly balanced between light, general interest marketing books and bulky academic texts that often seem to have little practical application, Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and will be especially helpful to anyone looking for a solid grounding in the marketing discipline regardless of where they are in their careers.
