Product details:
| ISBN13: | 9781009303231 |
| ISBN10: | 1009303236 |
| Binding: | Paperback |
| No. of pages: | 160 pages |
| Size: | 228x152x14 mm |
| Weight: | 360 g |
| Language: | English |
| 523 |
Category:
Multimedia Comprehension
Publisher: Cambridge University Press
Date of Publication: 23 February 2023
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GBP 22.99
GBP 22.99
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Short description:
A systematic synthesis of research and theory on how people comprehend text and pictures as communication tools.
Long description:
Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors.
'As befits a research volume, the book features an extensive bibliography, and the text is well referenced. Yet the book is readable and should be accessible to nonspecialists. It is recommended for academic libraries supporting cognitive sciences as approached through several disciplines. ... Recommended.' D. Z. Spicer, Choice
'As befits a research volume, the book features an extensive bibliography, and the text is well referenced. Yet the book is readable and should be accessible to nonspecialists. It is recommended for academic libraries supporting cognitive sciences as approached through several disciplines. ... Recommended.' D. Z. Spicer, Choice
Table of Contents:
1. Introduction; 2. A short history of multimedia sign systems; 3. Basic forms of representations; 4. Comprehension of text; 5. Comprehension of pictures; 6. Integrative comprehension of texts and pictures; 7. Quasi-Symbolic relations between text and picture comprehension; 8. Beyond comprehension: multimedia in thinking and problem solving; 9. Practical implications; Concluding remarks.
