Mohan J Dutta closely interrogates the communicative forms and practices that have been central to the establishment of neoliberal governance. In particular, he examines cultural discourses of health in relationship to the market and the health implications of these cultural discourses. Using examples from around the world, he explores the roles of public-private partnerships, NGOs, militaries, and new technologies in reinforcing the link between market and health. Identifying the taken-for-granted assumptions that constitute the foundations of global neoliberal organizing, he offers an alternative strategy for a grassroots-driven participatory form of global organizing of health. This inventive theoretical volume speaks to those in critical communication, in health research, in social policy, and in contemporary political economy studies.

Table of Contents:

Preface Chapter One: Neoliberalism and Health Chapter Two: Development Communication Interventions and Imperialism Chapter Three: Foundations as Neoliberal Interventions Chapter Four: Governments, Private Sector, and Dominant Meanings of Health Chapter Five: NGOs, Health Communication and Democracy Chapter Six: Militarization of Health; Biosecurity; and Health Communication Chapter Seven: Health Communication Technologies Conclusion References Index About the Author

Sociology in general, methodology, handbooks

Environmental health, occupational health

Economics

Gender studies

Media and communication science in general

Politics in general, handbooks

Ethnography in general

Neoliberal Health Organizing

Mohan J Dutta interrogates the communicative forms and practices that have been central to the establishment of neoliberal governance, and offers an alternative strategy for a grassroots-driven, participatory form of global organizing of health.