Post-Truth Politics by Zehndorfer, Elesa;

A Brave New World?

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Product details:

Edition number 1
Publisher Routledge
Date of Publication 24 February 2025

ISBN 9781032763767
Binding Paperback
No. of pages156 pages
Size 229x152 mm
Weight 285 g
Language English
Illustrations 17 Illustrations, black & white; 17 Halftones, black & white

Short description:

Post-Truth Politics: A Brave New World? provides a complete view of the global disinformation ecosystem. This non-partisan book will resonate with academics in fields as diverse as media studies, sociology, politics, marketing, military studies and creative writing.

Long description:

In recent years, rapid innovations in generative AI and social media technologies have enabled fake news to explode across our social media accounts and TV screens.

Post-truth political content now routinely manipulates our realities, microtargeting us, exploiting our desires and turning our fears against us. It is an age where politics runs on emotion, not cognition, and where the democratization of disinformation has spawned a whole new global industry of disinformation entrepreneurs. It has amplified polarization, using hate, anger and fear as its oxygen.

Fake news continues to bolster levels of right-wing populism not seen since the 1930s. If left unchallenged, it will continue to place its jackboot ever harder against the upturned face of democracy.

Post-Truth Politics: A Brave New World? empowers voters to fight back. It provides, for the first time, a complete view of the global disinformation ecosystem: who is targeting us, how we are microtargeted, and which evolutionary, technological, marketing, neurological and military approaches are being used to manipulate us.

This non-partisan book will resonate with all supporters of democracy (conservative, liberal, centrist), alongside academics in fields as diverse as media studies, sociology, politics, marketing, military studies and creative writing.

'In recent years, post-truth politics has played a major role in escalating populism to levels not seen since the late 1930s. Zehndorfer's Post-Truth Politics: A Brave New World? offers a timely, crucial and complex explanatory analysis on this rapidly growing threat. It combines, for the first time, a big picture analysis of the disinformation industry, the role of populism, generative AI and information warfare in microtargeting and manipulating our realities.

By adopting a systems thinking approach, this book provides a much-needed deep, multidisciplinary analysis on the intersection of fields as diverse as biology, evolution, neuromarketing, the world of fiction and Soviet maskirovka. A must read for any supporter of democracy who wishes to fight back against this most powerful of modern threats.'

Christopher Gleadle, CEO of The Paddy Ashdown Forum