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    Re-Inventing the Book: Challenges from the Past for the Publishing Industry

    Re-Inventing the Book by Banou, Christina;

    Challenges from the Past for the Publishing Industry

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice EUR 64.95
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        27 551 Ft (26 239 Ft + 5% VAT)
      • Discount 10% (cc. 2 755 Ft off)
      • Discounted price 24 796 Ft (23 615 Ft + 5% VAT)

    27 551 Ft

    db

    Availability

    printed on demand

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Long description:

    Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself.

    The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies.

    The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing.

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    Table of Contents:

    1. Introduction: The continuing revolution of Gutenberg

    2. Reimagining the book: Aesthetics in publishing

    3. Reengaging readers, rediscovering strategies

    4. Re-discussing the publishing chain as information value chain-circle

    5. Redefining publishing: Challenges from the past

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