Product details:
| ISBN13: | 9781398611641 |
| ISBN10: | 1398611646 |
| Binding: | Hardback |
| No. of pages: | 272 pages |
| Size: | 234x156 mm |
| Weight: | 666 g |
| Language: | English |
| 700 |
Category:
Responsible Marketing
How to Create an Authentic and Inclusive Marketing Strategy
Edition number and title: 1
Series:
Kogan Page Complete;
1;
Edition number: 1
Publisher: Kogan Page
Date of Publication: 3 December 2024
Normal price:
Publisher's listprice:
GBP 82.00
GBP 82.00
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Short description:
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.
Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
Long description:
responsiblemarketing movement. Bakare is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. She is regularly featured in LinkedIn News, Campaign, Adweek, Marketing Brew, Digiday, Harvard Business Review and Insider.
