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    Sport Management in the Ibero-American World: Product and Service Innovations

    Sport Management in the Ibero-American World by Cepeda Carrión, Gabriel; García-Fernández, Jerónimo; Zhang, James J.;

    Product and Service Innovations

    Series: World Association for Sport Management Series;

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      • Publisher's listprice GBP 145.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        73 384 Ft (69 890 Ft + 5% VAT)
      • Discount 10% (cc. 7 338 Ft off)
      • Discounted price 66 046 Ft (62 901 Ft + 5% VAT)

    73 384 Ft

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    Availability

    Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
    Not in stock at Prospero.

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Edition number 1
    • Publisher Routledge
    • Date of Publication 10 July 2023

    • ISBN 9781032482385
    • Binding Hardback
    • No. of pages316 pages
    • Size 234x156 mm
    • Weight 562 g
    • Language English
    • Illustrations 33 Illustrations, black & white; 33 Line drawings, black & white; 57 Tables, black & white
    • 536

    Categories

    Short description:

    This book explores innovation in technology, products and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations.

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    Long description:

    This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. 


    The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation. 


    This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.

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    Table of Contents:

    1. Ibero-American Sport Management: Challenges and Opportunities,  Part I: Innovations in Technologies,  2. Digitization in the Emerging Chilean Sport Industry: The Case of BoxMagic Inc.,  3. Managing Employee?s Health While They Are Teleworking? A Corporate Well-Being Model in Times of COVID-19,  4. Innovation and Sport Policy in Brazilian Sports: The Sport Intelligence Research Institute,  5. Crisis Management during COVID-19: Sport Clubs? Initiatives and Innovations,  Part II: Innovations in the Fitness Industry,  6. Innovation in Training Service for the Sport Management Sector in Ecuador,  7. Healthy Universities: Managing Physical Activity and Sport Programs,  8. Satisfaction with Services of a Public Sport Organization in Mexico,  9. Impact of Products and Services Innovations on Consumer Behavior: Portugal Fitness Industry,  10. Educational Quality in Physical Education during Covid-19 Pandemic,  11. Innovation in Sport Centres: Accessibility and Adapted Sports Programmes,  Part III: Innovations in Sports Events,  12. Innovative Management Model and Multiplatform Distribution Content: The Liga Nacional de Basquete and Novo Basquete Brazil,  13. Innovative Promotions to Attract Non-Resident Spectators: A Case Study in Portugal,  14. Success Factors in Sporting Events through IPA Approach: The Case of an International Horse Show Jumping,  15. Key Strategic and Innovative Decisions That Explain the Success of the Valencia Marathon,  16. Ecuador as a Destination for International Events: A Case Study of Oceanman in Manta,  17. Sport Events as a Catalyst for Economic, Socio-Cultural, Tourism, and Environmental Sustainability in Portugal,  18. Beach Volleyball Management in Brazil: Reflections on the Modality?s Autonomy

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    73 384 HUF

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