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    Sustainable Marketing: A Holistic Approach

    Sustainable Marketing by Peterson, Mark;

    A Holistic Approach

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      • Publisher's listprice GBP 55.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

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    28 336 Ft

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    printed on demand

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Edition number Second Edition
    • Publisher SAGE Publications Ltd
    • Date of Publication 25 May 2021

    • ISBN 9781526494634
    • Binding Paperback
    • No. of pages440 pages
    • Size 232x186 mm
    • Language English
    • 785

    Categories

    Short description:

    This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

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    Long description:

    Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society.


    With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market.


    Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint.



    The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

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    Table of Contents:

    Part I: Macromarketing for Sustainable Marketing
    Chapter 1: 21st Century Micro and Macro Issues
    Chapter 2: Marketing and Society
    Chapter 3: Stakeholders in Marketing
    Chapter 4: The Role of Business in Society
    Chapter 5: The Role of the State in Society
    Part II: Important Factors Affecting Sustainable Marketing
    Chapter 6: Globalization and Protectionism
    Chapter 7: Contemporary Consumers
    Part III: Sustainable Marketing for the Environment
    Chapter 8: The Environmental Imperative
    Chapter 9: Environmentally Oriented Business
    Chapter 10: Sustainable Business Practices
    Part IV: Sustainable Marketing for Equity
    Chapter 11: Developing Markets
    Chapter 12: Poverty Alleviation

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