Product details:
| ISBN13: | 9780190088583 |
| ISBN10: | 0190088583 |
| Binding: | Hardback |
| No. of pages: | 424 pages |
| Size: | 155x239x40 mm |
| Weight: | 635 g |
| Language: | English |
| 2099 |
Category:
The Brussels Effect
How the European Union Rules the World
Publisher: OUP USA
Date of Publication: 27 March 2020
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Short description:
The Brussels Effect offers a novel account of the EU by challenging the view that it is a declining world power. Anu Bradford explains how the EU exerts global influence through its ability to unilaterally regulate the global marketplace without the need to engage in neither international cooperation nor coercion.
Long description:
For many observers, the European Union is mired in a deep crisis. Between sluggish growth; political turmoil following a decade of austerity politics; Brexit; and the rise of Asian influence, the EU is seen as a declining power on the world stage.
Columbia Law professor Anu Bradford argues the opposite in her important new book The Brussels Effect: the EU remains an influential superpower that shapes the world in its image. By promulgating regulations that shape the international business environment, elevating standards worldwide, and leading to a notable Europeanization of many important aspects of global commerce, the EU has managed to shape policy in areas such as data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech. And in contrast to how superpowers wield their global influence, the Brussels Effect - a phrase first coined by Bradford in 2012- absolves the EU from playing a direct role in imposing standards, as market forces alone are often sufficient as multinational companies voluntarily extend the EU rule to govern their global operations.
The Brussels Effect shows how the EU has acquired such power, why multinational companies use EU standards as global standards, and why the EU's role as the world's regulator is likely to outlive its gradual economic decline, extending the EU's influence long into the future.
The present work is written in a very accessible way, despite the abstract and very technical seeming subject areas.
Columbia Law professor Anu Bradford argues the opposite in her important new book The Brussels Effect: the EU remains an influential superpower that shapes the world in its image. By promulgating regulations that shape the international business environment, elevating standards worldwide, and leading to a notable Europeanization of many important aspects of global commerce, the EU has managed to shape policy in areas such as data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech. And in contrast to how superpowers wield their global influence, the Brussels Effect - a phrase first coined by Bradford in 2012- absolves the EU from playing a direct role in imposing standards, as market forces alone are often sufficient as multinational companies voluntarily extend the EU rule to govern their global operations.
The Brussels Effect shows how the EU has acquired such power, why multinational companies use EU standards as global standards, and why the EU's role as the world's regulator is likely to outlive its gradual economic decline, extending the EU's influence long into the future.
The present work is written in a very accessible way, despite the abstract and very technical seeming subject areas.
Table of Contents:
Introduction: The Brussels Effect
Preface to Part One: Theory
Chapter 1. How the EU Became a Global Regulatory Power
Chapter 2. The Brussels Effect
Chapter 3. The Brussels Effect in Context
Preface to Part Two: Case Studies
Chapter 4. Market Competition
Chapter 5. Digital Economy
Chapter 6. Consumer Health and Safety
Chapter 7. Environment
Preface to Part Three: Assessment
Chapter 8. Is the Brussels Effect Beneficial?
Chapter 9. The Future of the Brussels Effect
Preface to Part One: Theory
Chapter 1. How the EU Became a Global Regulatory Power
Chapter 2. The Brussels Effect
Chapter 3. The Brussels Effect in Context
Preface to Part Two: Case Studies
Chapter 4. Market Competition
Chapter 5. Digital Economy
Chapter 6. Consumer Health and Safety
Chapter 7. Environment
Preface to Part Three: Assessment
Chapter 8. Is the Brussels Effect Beneficial?
Chapter 9. The Future of the Brussels Effect
