The Evolution of Presidential Polling - Eisinger, Robert M.; - Prospero Internet Bookshop
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The Evolution of Presidential Polling

 
Publisher: Cambridge University Press
Date of Publication:
 
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GBP 24.99
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Short description:

Explains how presidential polling evolved.

Long description:
The Evolution of Presidential Polling is a book about presidential power and autonomy. Since Roosevelt, virtually all presidents have employed private polls in some capacity. This book attempts to explain how presidential polling evolved from a rarely conducted secretive enterprise, to a commonplace event that is now considered an integral part of the presidency. Professor Eisinger contends that because presidents do not trust institutions such as Congress, the media and political parties - all of which also gauge public opinion - they opt to gain autonomy from these institutions by conducting private polls to be read and interpreted solely for themselves.

"[A] pioneering book...illuminates the field with an inventive and rigorous research agenda." Brandon Rottinghaus, University of Idaho, Public Opinion Quarterly
Table of Contents:
1. Seeking autonomy: the origins and growth of presidential polling; 2. Planting the seeds of presidential polling; 3. Checks and imbalances: congress and presidential polling; 4. Dodging the hill: presidential polling in the post-Eisenhower years; 5. Take the money and poll: parties and the public opinion presidency; 6. The media are not messengers; 7. Counting the people: the evolution of quantification and its effects on presidential polling; 8. White House polling in the post-Watergate era; 9. Presidential polling in the post-Reagan era: consequences and implications.