| ISBN13: | 9781032832081 |
| ISBN10: | 1032832088 |
| Binding: | Hardback |
| No. of pages: | 342 pages |
| Size: | 234x156 mm |
| Language: | English |
| Illustrations: | 15 Illustrations, black & white; 15 Line drawings, black & white; 1 Tables, black & white |
| 700 |
The New MBA Playbook
GBP 145.00
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The New MBA Playbook is designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs ? and to anyone who simply refuses to stop learning!
Bart Tkaczyk, Fulbright Scholar at the University of California, Berkeley (the No. 1 public university in the world), and Managing Member with Energizers, LLC (the premier North American provider of positive organization development, executive leadership and strategic human resource development consulting services), has extensive experience in executive education/MBA teaching gained in Europe, the Middle East and North America, moving new concepts from the academic to daily application in highly interactive environments. He is also an executive coach, trusted leadership, organization development and strategy advisor to major corporations and governments worldwide, and the bestselling author of Leading Positive Organizational Change (Routledge). Email: bart_tkaczyk@berkeley.edu Visit: www.drtkaczyk.com Follow: @DrBTkaczykMBA
?The New MBA Playbook provides a good overview of the strategy, organizational, and branding elements of business integrated into a comprehensive business model that leads to a thriving business while still addressing societal challenges. With illustrative case studies, it?s easy to read.?
? Professor David Aaker, hailed as the ?father of modern branding?, E.T. Grether Professor Emeritus of Marketing Strategy and Public Policy at the University of California, Berkeley-Haas School of Business, Vice Chairman at Prophet, a global consultancy, and author of 18 books, including The Future of Purpose-Driven Branding
"This book will help MBAs in translating what they are getting in the classroom with the real world of work. It highlights many of the important aspects of management and organizational behavior today and in the future?
? Professor Sir Cary Cooper, ALLIANCE Manchester Business School, University of Manchester
"The New MBA Playbook offers a refreshing take on executive development and education, addressing the evolving standards of leadership and business strategies in our hyper-connected world. Dr. Tkaczyk?s comprehensive approach integrates diverse disciplines, from behavioral economics to brand storytelling, and guides readers through essential MBA concepts with a fresh perspective. This book fosters self-insight and personal adaptation, allowing readers to tailor their learning experience to their unique needs. With its engaging style and practical insights, The New MBA Playbook is an invaluable resource for those seeking to excel in today?s dynamic business landscape."
? Dr. Marshall Goldsmith is the Thinkers50
Introduction. Module I. Breathing Humanity and New Life into Organizations ? Humanizing the Enterprise Unit 1. Behavioral economics and policy 101: For humans Unit 2. The kindness advantage: Cultivating positively energizing leaders and followers Module II: Strategizing for the Future ? Setting, Communicating and Executing a Positive Strategy Unit 3. Strategic transformation: Strategy choice-making Unit 4. S.O.A.R: Possibility thinking in positive strategic dialog Module III: Organization Development and Design Innovation ? Tools for Dramatic Change Unit 5. Dialogic organization development: Leading positive organizational change Unit 6. Design-driven organization: Human-centered design thinking and innovation execution Module IV: Creating and Managing WOW Brands ? Energizing Your Brand Unit 7. WOW! It?s cool! Crafting a coolness strategy for your brand Unit 8. Once upon a time? Strategic brand storytelling Module V. Helping Genuinely ? Always Aim Higher Unit 9. Professional management consulting for real people: The advice business demystified Unit 10. Executive coaching: Whoop it up! Module VI: Global Management Strategies ? Going Places Unit 11. So, you want to go global? Becoming an instant international Unit 12. Small world: Are you a culturally intelligent organization? Module VII: Behavioral Ethics ? Achieving Ethical Practice for the Greater Good Unit 13. Progress with purpose: The ?good? enterprise Unit 14. Oops! I messed up. Why good people do bad things every so often. Appendices
