The Professionalization of Action Sports
The Changing Roles of Athletes, Industry and Media
Series: Sport in the Global Society ? Contemporary Perspectives;
- Publisher's listprice GBP 145.00
-
73 384 Ft (69 890 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 7 338 Ft off)
- Discounted price 66 046 Ft (62 901 Ft + 5% VAT)
73 384 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 28 July 2022
- ISBN 9781032204031
- Binding Hardback
- No. of pages134 pages
- Size 246x174 mm
- Weight 381 g
- Language English 432
Categories
Short description:
Action sports have undergone dramatic growth, commercialization, and institutionalization over recent decades. This book uncovers the social, political, economic and organizational dynamics of their professionalization.
MoreLong description:
Action sports have undergone dramatic growth, commercialization, and institutionalization over recent decades. This book uncovers the social, political, economic and organizational dynamics of their professionalization.
After sketching some of the main transformations at stake in the field, the contributors provide novel insights into the changing structures in the action sports industry and the effects on athletes, coaches, agents and the cultures more broadly. Such trends came to the fore in the inclusion of surfing, skateboarding, sport climbing and BMX freestyle into the Tokyo Olympic Games. The book explores the working lives of action sports athletes, more specifically when it comes to their social media practices and the commercial pressure emerging from sponsors, and it also provides key insights into the institutionalization and professionalization of action sports amid ongoing processes of globalization, commodification and incorporation. Overall, the book reveals how different action sports (i.e., snowboarding, surfing, kiteboarding, parkour, climbing, skateboarding), and across countries, are at various stages in the professionalization process, with local, national and international responses and reactions to such trends differing considerably.
The chapters in this book were originally published as a special issue of Sport in Society.
MoreTable of Contents:
1. The professionalization of action sports: mapping trends and future directions 2. Dual governance structures in action sports: institutionalization processes of professional snowboarding revisited 3. Organizational evolution and the Olympic Games: the case of sport climbing 4. The gendered emotional labor of male professional ?freesurfers? digital media work 5. Young Dutch commercially sponsored kite surfers: free as a bird? 6. The glocalization of parkour: a New Zealand/Aotearoa case study 7. Professionalisation of action sports in Australia
More
