User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis - Xiong, Li; Wang, Houcai; - Prospero Internet Bookshop

 
Product details:

ISBN13:9789819738342
ISBN10:9819738342
Binding:Hardback
No. of pages:237 pages
Size:235x155 mm
Language:English
Illustrations: 18 Illustrations, black & white; 73 Illustrations, color
700
Category:

User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis

 
Edition number: 2024
Publisher: Springer
Date of Publication:
Number of Volumes: 1 pieces, Book
 
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EUR 160.49
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  Piece(s)

 
Short description:

This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal logic and evolution laws of China's cross-border e-commerce policy texts, evaluates the effectiveness of the implementation of policies in the comprehensive experimental zone for cross-border e-commerce, and studies the impact mechanism of environmental factors on policy implementation. This will help readers further understand the implementation of cross-border e-commerce policies and compare thedifferences in policy implementation among different comprehensive experimental zones. Improving the accuracy of policy formulation and optimizing and improving the cross-border e-commerce policy system have important theoretical significance and practical value in promoting China's foreign economic development.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Long description:

This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal logic and evolution laws of China's cross-border e-commerce policy texts, evaluates the effectiveness of the implementation of policies in the comprehensive experimental zone for cross-border e-commerce, and studies the impact mechanism of environmental factors on policy implementation. This will help readers further understand the implementation of cross-border e-commerce policies and comparethe differences in policy implementation among different comprehensive experimental zones. Improving the accuracy of policy formulation and optimizing and improving the cross-border e-commerce policy system have important theoretical significance and practical value in promoting China's foreign economic development.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Table of Contents:

The Current Status and Trends of Cross-Border E-commerce Development.- Analysis of User-Driven Factors in Cross-Border E-commerce Retail Imports.- Construction and Analysis of Cross-Border E-Commerce Retail Import User Preference Model.- Analysis of Competitive Advantage of Cross-border E-commerce Platforms from the Perspective of Platform Enterprises.- Analysis of Competitive Advantage of Cross-border E-commerce Platforms from the User Perspective.- Construction of Cross-Border E-commerce Policy Evaluation Model.- Cross-border E-commerce Policy Metrics and Visualization Research.- Study on the Policy Effect Evaluation of Cross-Border E-commerce.