Vertical Disintegration in the Corporate Hotel Industry
The End of Business as Usual
Series: Routledge Research in Hospitality;
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73 384 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 10 October 2017
- ISBN 9781138641082
- Binding Hardback
- No. of pages196 pages
- Size 234x156 mm
- Weight 520 g
- Language English
- Illustrations 1 Illustrations, black & white; 1 Line drawings, black & white; 17 Tables, black & white 0
Categories
Short description:
After evaluating vertical disintegration within the global corporate hotel industry, this book provides a unique insight into the new competitive landscape using first-hand accounts from eminent senior executives of firms in and around the industry.
MoreLong description:
This book evaluates how and why vertical disintegration has occurred in the global corporate hotel industry, as it undergoes a structural transformation. It provides a unique insight into the new competitive landscape. Underpinned by academic literature, it includes first-hand accounts from the most eminent senior executives of firms in and around the industry. It provides an in-depth perspective of a modern industrial phenomenon and makes observations as to the profitable way forward for the industry.
This text is an important read for those working, advising and investing in the sector as well as for students, graduates and researchers.
"I think that this book is an excellent addition to the field. The breadth of perspectives is very new and much needed. Professor Roper has teased out the ideas and views of industry commentators and persuaded them to depart from the public relations lines that they oftentimes have to deliver at conferences and in interviews with journalists. It is not only that she has interviewed well, but her knowledge and understanding of the topic means that the views of commentators are evaluated in an effective as well as novel way." Paul Slattery, Director, Otus & Co
MoreTable of Contents:
1. Vertical disintegration: the drivers, conditions and processes 2. The market for hotel property 3. The role of professional services in enabling, and providing the necessary environment for, disintegration 4. Threats from technology companies and substitute products 5. Franchisor performance 6. Management Contract standardisation/modularisation 7. Brand proliferation as a means to organic growth 8. Multinationality and the ?challengers? 9. The push for consolidation 10. Conclusions and the way ahead
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