Product details:
ISBN13: | 9780750654203 |
ISBN10: | 0750654201 |
Binding: | Paperback |
No. of pages: | 376 pages |
Size: | 235x165 mm |
Weight: | 600 g |
Language: | English |
0 |
Category:
Sports, physical education in general
Economics
Marketing, Communication, PR
Service industry
Other industries
More books in the field of economy
Drinks
Sports, physical education in general (charity campaign)
Economics (charity campaign)
Marketing, Communication, PR (charity campaign)
Service industry (charity campaign)
Other industries (charity campaign)
More books in the field of economy (charity campaign)
Drinks (charity campaign)
Wine Marketing
A Practical Guide
Edition number: 1
Publisher: Routledge
Date of Publication: 24 September 2007
Normal price:
Publisher's listprice:
GBP 47.99
GBP 47.99
Your price:
20 156 (19 196 HUF + 5% VAT )
discount is: 20% (approx 5 039 HUF off)
Discount is valid until: 31 December 2024
The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
Click here to subscribe.
Click here to subscribe.
Availability:
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Can't you provide more accurate information?
Not in stock at Prospero.
Short description:
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Long description:
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Table of Contents:
From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.