Advances in Advertising Research XIII - Gunina, Daria; Waiguny, Martin K.J.; (szerk.) - Prospero Internetes Könyváruház
Kosár (0)
Kívánságlista (0)
Értesítés a kedvenc témákról
__

 
A termék adatai:
ISBN13:9783658439354
ISBN10:3658439351
Kötéstípus:Keménykötés
Terjedelem:206 oldal
Méret:210x148 mm
Nyelv:angol
Illusztrációk: 7 Illustrations, black & white; 29 Illustrations, color
700
Témakör:

Advances in Advertising Research XIII

Frontiers of Advertising: Re-considering Its Shapes and Forms
 
Kiadás sorszáma: 2024
Kiadó: Springer
Megjelenés dátuma:
Kötetek száma: 1 pieces, Book
 
Normál ár:
Kiadói listaár:
EUR 192.59
Becsült forint ár:
83 718 Ft (79 732 Ft + 5% áfa)
Miért becsült?
 
Az Ön ára:
66 975 (63 786 Ft + 5% áfa )
Kedvezmény(ek): 20% (kb. 16 744 Ft)
A kedvezmény érvényes eddig: 2024. december 31.
A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
Kattintson ide a feliratkozáshoz
 
Beszerezhetőség:
Még nem jelent meg, de rendelhető. A megjelenéstől számított néhány héten belül megérkezik.
 
Kosárba teszek
  példányt

 
Rövid leírás:

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital platforms continually redefine brand-consumer interactions. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 20th International Conference in Advertising (ICORIA), held in Prague (Czech Republic) in June 2022. This insightful collection is designed for academic researchers, instructors, students in advertising, communication, marketing, and media management, and professionals seeking to stay ahead in the ever-evolving world of advertising.

The Editors

Daria Gunina is Researcher at the Faculty of Management, Prague University of Economics and Business, Czech Republic.
Martin Waiguny is Academic Head and Professor of Marketing and Consumer Behaviour at the IMC University of Applied Sciences Krems, Austria.

Hosszú leírás:
This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital platforms continually redefine brand-consumer interactions. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 20th International Conference in Advertising (ICORIA), held in Prague (Czech Republic) in June 2022. This insightful collection is designed for academic researchers, instructors, students in advertising, communication, marketing, and media management, and professionals seeking to stay ahead in the ever-evolving world of advertising.
Tartalomjegyzék:

- Broadening the Horizons of Advertising Research.- Transparency and Accuracy of Digital Marketing Communication in a Controversial and Expanding Industry.- Emoji Your Communication.- Do Comments Matter?- Customer Experience.- Purchase Enhancement with Virtual Try-on.- The Impact of Social Media on the Shape and Form of Public Relations and Advertising within IMC.- The Vividness Effect on Indirect Comparative Advertising Response.- Does self-care benefit from pro-social advertising?- Fem-vertised and Fem-washed Advertising on Instagram.- When Women Know the Truth.- Perceived Aesthetics and Informativeness of Luxury Fashion Web Design.- Does Science-Related Populism Impact Individuals? Vaccination Campaign Evaluations?- Product Placements in Visual Social Media.