A termék adatai:
| ISBN13: | 9781398619661 |
| ISBN10: | 1398619663 |
| Kötéstípus: | Keménykötés |
| Terjedelem: | 248 oldal |
| Méret: | 234x156x15 mm |
| Súly: | 666 g |
| Nyelv: | angol |
| 700 |
Témakör:
B2B Marketing Fundamentals ? Drive Impact Across Brand, Reputation, Relationships and Revenue
Drive Impact Across Brand, Reputation, Relationships and Revenue
Kiadás sorszáma: 1
Kiadó: Kogan Page
Megjelenés dátuma: 2025. május 3.
Normál ár:
Kiadói listaár:
GBP 82.00
GBP 82.00
Az Ön ára:
37 350 (35 572 Ft + 5% áfa )
Kedvezmény(ek): 10% (kb. 4 150 Ft)
A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
Kattintson ide a feliratkozáshoz
Kattintson ide a feliratkozáshoz
Beszerezhetőség:
Még nem jelent meg, de rendelhető. A megjelenéstől számított néhány héten belül megérkezik.
Rövid leírás:
Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.
Hosszú leírás:
This practical guide is the ultimate marketing fundamentals book for B2B marketers. Taking well-proven marketing theories and frameworks and applying them to the very specific B2B marketplace, this book delivers a one-stop guide for early to mid-career marketers looking to develop their understanding of how B2B marketing works.
There has never been a better time to be a B2B marketer, but navigating its complexities can pose challenges. This guide helps break down the complex world of B2B marketing for the next generation to develop the knowledge and skills they need to deliver strong B2B marketing strategies. Including content on how the use of AI and connected data can drive actional insight, this book gives you a thorough understanding of everything you need to know in B2B.
With real-world examples from companies such as Barclays, Mishcon de Raya and The Marketing Society, this guide explores not only of how to deliver results across brand, reputation, relationships and revenue, but also how you can communicate your plans, initiatives, results and ultimately revenue impact in a way that can be understood across the business.
There has never been a better time to be a B2B marketer, but navigating its complexities can pose challenges. This guide helps break down the complex world of B2B marketing for the next generation to develop the knowledge and skills they need to deliver strong B2B marketing strategies. Including content on how the use of AI and connected data can drive actional insight, this book gives you a thorough understanding of everything you need to know in B2B.
With real-world examples from companies such as Barclays, Mishcon de Raya and The Marketing Society, this guide explores not only of how to deliver results across brand, reputation, relationships and revenue, but also how you can communicate your plans, initiatives, results and ultimately revenue impact in a way that can be understood across the business.
