Beyond Powerful Radio - Geller, Valerie; - Prospero Internetes Könyváruház

Beyond Powerful Radio

An Audio Communicator?s Guide to the Digital World - News, Talk, Information, & Personality for Podcasting & Broadcasting
 
Kiadás sorszáma: 3
Kiadó: Routledge
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Kiadói listaár:
GBP 160.00
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84 000 Ft (80 000 Ft + 5% áfa)
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67 200 (64 000 Ft + 5% áfa )
Kedvezmény(ek): 20% (kb. 16 800 Ft)
A kedvezmény érvényes eddig: 2024. december 31.
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  példányt

 
Rövid leírás:

A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format ? radio, TV, podcast, or online.

Hosszú leírás:

A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format ? radio, TV, podcast, or online.


Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on:



  • Podcasting: what you need to know to create, market, and produce on-demand audio. 

  • Social media: a guide to best use and social media safety.

  • Storytelling: an introduction to the ?Prism? method, Story Spine, and other proven easy-to-try techniques designed to compel audiences. 

  • Artificial Intelligence: how to harness AI in audio and visual media according to experts.

  • Synergy across all platforms: tips and techniques to work effectively across all media formats.


Whether you?re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals.


A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads.

Tartalomjegyzék:

Foreword by Perry Michael Simon


 


Introduction


 


Geller Media International's Quick Start Pages


Topics


Creating Powerful Communicators


Aircheck Criteria


Always Ask



Part I


CREATING CONTENT


1. Creating Powerful Content


2. Creating Powerful Podcasts


3. Are You A Generator or Reactor?


4. Personality & Morning Shows


5. Performance & Formatics


6. Finding & Developing Talent


7. Right Casting - Right Job?


8. Airchecking


9. Managing High Ego Talent


10. Avoiding Burnout


11. Show Prep


12.  Producers ?Facing the Blank Page


13 . Talk Shows


14.  Call Screening


15 . Powerful Interview Techniques 


16. Public Service Announcements


 


Part II


STORYTELLING & VOICE


17. Powerful Storytelling


18.  Your Voice? Improving Your Instrument


 


Part III


CREATING POWERFUL NEWS


19. Creating Powerful News


20. In Case Of Emergency


21. Citizen Journalism


22. Traffic & Weather Together


23. Newswriting


24. News Anchoring


25 Multi-Version News


26. Integrating News & Talk



PART IV


ADD A PLATFORM


27.  Adding Platforms -  Audio, Video & Print


28.  Social Media


29. Streaming & The Web


 


PART V


AI


30.  AI - Artificial Intelligence


 


PART VI


MARKETING YOUR CONTENT                                                                       


31. Promotion


32. Building Your Brand


 


PART VII


MAKING MONEY


33. Sales, Commercials & Sponsorships


34. Fundraising & Giving


 


PART VIII


UNDERSTANDING YOUR AUDIENCE


35  LifeStage Demographics


36.  Research


37. Final Notes


  


Acknowledgements


Permissions


About the Author



Index