Business Model Innovation in Creative and Cultural Industries - Roy, Pierre; Pellegrin-Boucher, Estelle; (szerk.) - Prospero Internetes Könyváruház
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Business Model Innovation in Creative and Cultural Industries

 
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Kiadó: Routledge
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A kedvezmény érvényes eddig: 2024. december 31.
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Rövid leírás:

Business model innovation occurs when an organisation discovers a new way of creating revenues or profits via its products or services. This book examines the concept as it applies across the creative and cultural industries in practice.

Hosszú leírás:

Business model innovation occurs when an organization discovers a new way of creating revenues or profits via its products or services. This book examines the concept as it applies across the creative and cultural industries in practice.


This book examines market, social and political environments which impact creative and cultural organizations' business models, such as sustainability, new forms of competition, digitalization and data management, emerging technologies like AI, and shifting social trends and lifestyles. This book not only analyses these influences but also presents best practices, key success factors, and compelling case studies. Employing a case study format, a range of creative or cultural sectors are analysed, including fashion, architecture and gaming.


The result is a book which delivers value for researchers, advanced students, and reflective practitioners involved in the creative economy around the world.

Tartalomjegyzék:

1. Introduction and Book Overview Estelle Pellegrin-Boucher and Pierre Roy 2. Open Business Models in the Music Industry: Lessons from the Transformation of Record Companies Albéric Tellier, Émilie Ruiz and Anna Lenoir 3. Business Model Evolution and Board Game Ecosystem Expansion: The Asmodee Case Gaël Gueguen 4. A Sustainable Business Model in the Fashion Industry Arthur Caré-Famchon and Pierre Roy 5. The Long Tail Business Model in Publishing: The Case of Hachette's Romance Division in France Carole Poirel 6. The Role of Multi-Sided Business Models in Managing Creative Ecosystems: The Case of the Online Video Game Industry Romain Gandia and Guy Parmentier 7. Luxury Business Model Innovation: The Case of Hennessy Federica Antonaglia, Arnaud Fernandez and Juliette Passebois-Ducros 8. Business Model Innovation in the Film Industry Paulina Knobloch 9. Building an Open Business Model Between Competitors: A Case Study from the Architecture Industry Estelle Pellegrin-Boucher and Pierre Roy