How Social Media has Transformed Journalism
The Guardian?s Digital Turning Point and Its Aftermath
-
8% KEDVEZMÉNY?
- A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
- Kiadói listaár EUR 128.39
-
54 463 Ft (51 869 Ft + 5% áfa)
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.
- Kedvezmény(ek) 8% (cc. 4 357 Ft off)
- Discounted price 50 105 Ft (47 719 Ft + 5% áfa)
54 463 Ft
Beszerezhetőség
Még nem jelent meg, de rendelhető. A megjelenéstől számított néhány héten belül megérkezik.
Why don't you give exact delivery time?
A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadó Palgrave Macmillan
- Megjelenés dátuma 2025. június 16.
- Kötetek száma 1 pieces, Book
- ISBN 9783031875137
- Kötéstípus Keménykötés
- Terjedelem240 oldal
- Méret 210x148 mm
- Nyelv angol
- Illusztrációk 1 Illustrations, black & white 700
Kategóriák
Rövid leírás:
This book explores the influence of social media on the transformation of institutional journalism. Grounded on a case study of The Guardian in the UK, the work is an in-depth look at how a leading news organisation navigated the challenges of the social media era. Drawing on interviews with Guardian journalists, Papanagnou demonstrates that the major change that social media effected on journalism has been the inculcation of journalists with the logic of branding. Journalists now actively brand themselves and their organisations as authoritative voices on public affairs; they emphasise their expertise in the stories they share across platforms, leveraging their reputations to establish credibility and connect with like-minded audiences.
Ultimately, the author argues that the turn to branding represents a pragmatic solution to the problem that social media companies posed for journalism. By embracing networking technologies, journalists and their organisations have become increasingly tethered to big-tech. And, lacking the immense technological and financial resources of the digital platforms, news brands and their journalists have sought to counteract this dependency by wielding the power of their journalistic reputations.
Vaios Papanagnou is Assistant Professor of Communication and Media Studies at the American University in Dubai. His research focuses on digital journalism, social media, and the cultural dynamics of contemporary media.
TöbbHosszú leírás:
This book explores the influence of social media on the transformation of institutional journalism. Grounded on a case study of The Guardian in the UK, the work is an in-depth look at how a leading news organisation navigated the challenges of the social media era. Drawing on interviews with Guardian journalists, Papanagnou demonstrates that the major change that social media effected on journalism has been the inculcation of journalists with the logic of branding. Journalists now actively brand themselves and their organisations as authoritative voices on public affairs; they emphasise their expertise in the stories they share across platforms, leveraging their reputations to establish credibility and connect with like-minded audiences.
Ultimately, the author argues that the turn to branding represents a pragmatic solution to the problem that social media companies posed for journalism. By embracing networking technologies, journalists and their organisations have become increasingly tethered to big-tech. And, lacking the immense technological and financial resources of the digital platforms, news brands and their journalists have sought to counteract this dependency by wielding the power of their journalistic reputations.
TöbbTartalomjegyzék:
Chapter 1: The influence of social media on journalism’s transformation.- Chapter 2: Journalism between continuity and change.- Chapter 3: Journalism as discursive practice.- Chapter 4: Justifying the autonomy of journalism.- Chapter 5: Evaluating the worth of journalists.- Chapter 6: Journalists and others: qualification of relations.- Chapter 7: Conclusion.
Több
