Rövid leírás:

Game communities are inevitable ? in fact, they?re one of the main features of a game. How can our online interactions be better, kinder, more productive conversations? This book provides a step-by-step strategy for creating long-term, sustainable, and intentional online spaces that matter ? ones that care, grow, and connect.

Hosszú leírás:

Game communities are inevitable ? in fact, they?re one of the main features of a game. How can our online interactions be better, kinder, more productive conversations? How can community managers design online spaces with inherent kindness in mind and create places that encourage member growth and engagement? This book provides a step-by-step strategy for creating long-term, sustainable, and intentional online spaces that matter ? ones that care, grow, and connect.

Using real-world experience in multiple genres of games, this book covers the fundamental concepts of designing an online community from the core basics of what it is, and then the journey from pre-launch to post-launch. With a deep dive into the practical framework for building stronger communities, it reveals the advantages and reasons why positive, cohesive, and unified spaces are more productive than their less structured counterparts. Additional engagement tips, and why these positive communities drive both business and ethical value, will be explored as an extremely relevant topic for our ever-increasing online world. The content will focus mainly on game communities and independent games, but lessons may be applied to larger studios and industries.

Consumers are more inundated with typical marketing schemes than ever, and social media has only become a more powerful, yet chaotic tool over the years. Leave the high-level concepts behind to dig deep and see how community managers can tackle ever-changing algorithms and an entirely digital world.

• The theories and summaries will also help the book remain timeless ? no matter how much social media tools or the internet applications may change, the values and core ways people understand each other and feel belonging will not.


• Pre-launch to post-launch guide ? specifically directed towards activities and strategies for each stage of development.


• Review activities in key sections to help readers reflect and actively engage with the material.


• Case studies, step-by-step infrastructure, and background theory will help solidify the framework more practically.

"As someone who has led community for some of the world's spiciest games, there is one person I trust more than any other for advice on managing community, and that's Victoria Tran. Mastering Community Management distills her hard-won wisdom into a definitive guide that every community leader should study." -- Ryan K. Rigney, Marketing Partner at a16z

"Victoria is a veritable encyclopedia of well-thought out knowledge into how game communities work, what makes yours happy, and how to sustainably work with the lovable-ish hordes that make up 'the gaming public'." -- Simon Carless, founder, GameDIscoverCo

"Victoria has not only been a friend, but a major inspiration in the community space since she took the scene by force through Among Us. She facilitated the astronomical growth of a worldwide community while keeping it fun and reminding the industry that a little bit of backstabbing is entirely OK. I could shower her with buzzwords and accolades, but seriously, the proof is in the pudding." -- Dylan Gafner, Global Community Lead, Bungie

Tartalomjegyzék:

Introduction, Chapter 1: Online Community, Chapter 2: What is a Community Manager?, Chapter 3: The Basics of Community Strategy, Chapter 4: Building Communities Based in Kindness, Chapter 5: Early Interest, Chapter 6: Big Wait, Chapter 7: Launch, Chapter 8: Post Launch, Conclusion