Rövid leírás:

Project Management for Book Publishers provides readers with a solid understanding of efficient processes and workflows for content creation, product development, and the marketing and distribution of both physical and digital products.

Hosszú leírás:

Project Management for Book Publishers provides readers with a solid understanding of efficient processes and workflows for content creation, product development, and the marketing and distribution of both physical and digital products.

Digital has brought more data, more training, and more accountability to the publishing process. But it has also shone light on how systems designed initially around print-first publications are ill-equipped to support an industry of now would-be digital media companies. This book addresses some of the major challenges for publishing houses facing this reality, including how to create a digital-aware workflow, implementing quality assurance procedures, and using different management systems to develop an efficient workflow. Beginning by explaining project and product management practices used throughout technology and media companies, it then delves into when and how these principles can be applied to the publishing workflow. Topics covered include Waterfall and Agile Project Management, Scrum methodology, Kanban framework, ebook and audio formats, metadata, quality assurance, crowdfunding, in-app monetization, ONIX, and accessibility. Readers will consider not just how to contend with online platforms that allow authors to publish with the click of a button, and audiences accustomed to accessing content across multiple platforms and formats, but also challenges arising from factors such as the data-driven acquisitions model in libraries, the downward spiral of sales in college bookstores, the call for accessibility, and the need for fluid content systems that can work with different publishing databases and software.

Written for publishing professionals at all levels, this book will also help advanced students of Publishing and Book Studies navigate best practices for project management in the modern publishing landscape.

Tartalomjegyzék:

List of Illustrations 

Introduction

Publishing Technologies: Desktop Publishing and Markup Languages

Outline of Part I: Workflow and Project Management Theory

Outline of Part 2: Project Management in the Three Areas of Publishing

Part I: Workflow and Project Management Theory

Chapter 1: Modern Publishing Operations

The Book Publishing Process: Creation, Production, Distribution

A Process-Oriented Framework

Chapter 2: Publishing Workflows

Business Process Management

Workflow Modeling

Framing the Process

Mission Statement, Strategic Plan, and Culture of the Publishing House

Scope Statement

Risk Assessment

Goals and Objectives

Mapping the Work

The Interview Process

Creating Process Maps

Mapping with Sticky Notes

Issues in Mapping a Workflow: Variations and Systems as Actors

Assessment and Redesign of Publishing Processes

Assessment

Redesign Process

Course of Action Statement

Identify the Means of Measurement

Explain the Consequence of Inaction

Develop and Share New Process Maps

Chapter 3: Project Management

Project Management And Book Publishers

Functional Manager Versus Project Managers

The Project

The Project Team and Project Life Cycle

Project Constraints

Project Initiation

Project Planning

Project Execution

Project Closing

Chapter 4: The Linear Project Life Cycle

The Book as Linear Project

Initiation of the Book Project

Business Case

Project Charter

List of Stakeholders

Planning the Book Project

Development of the Book Project

Quality Control of the Book Project

Release of the Book Project

Closing of the Book Project

Concerns

Chapter 5: The Iterative Project Life Cycle

The Agile Model

The Agile Project Life Cycle

The Requirements Phase

User Stories

The Planning Phase

Kanban Board

The Design Phase

The Development Phase

Scrum

Scrum Roles

Scrum Meetings

Scrum tracking

Release

Repeat

Iterative Publishing Projects

Concerns

Part II: Project Management in the Three Areas of Publishing

Chapter 6: Content Creation Project Management

The Editorial Workflow

Editorial Project Management

Initiation of the Project

Project Planning

Development of the Project

Quality Control, Release, and Closing

Version Control and Asset Management

Content Creation and the Agile Method

Project Definition

User Stories and the MVP

Analyze Cost Versus Benefit

Risk Assessment

Emerging Technologies: Community Publishing, Analytics, and AI

Chapter 7: Content Production Project Management

The Production Workflow

Production Project Management

Initiation of the project

Project Planning

Budget

Scheduling

Development of the Project

Quality Control

Printed Books

Digital Books

Release

Closing

Content Production and the Agile Method

The Project Manager

Accessibility

Chapter 8: Content Distribution Project Management

The Distribution Workflow

Distribution Project Management

Marketing

Initiation of the Project

Project Planning

Development of the Project and Quality Control

Release

Closing

Promotion

Initiation of the Project and Project Planning

Development of the Project and Quality Control

Release

Closing

Sales

Initiation of the project

Project Planning

Development of the Project and Quality Control

Release

Special Sales, Library Sales, and Subsidiary Rights

Distribution

Closing

Book Returns

Metadata

Content Distribution and the Agile Method

User Feedback

Emerging Technologies

Crowdfunding

Digital and Print Subscriptions

Conclusion: Final Note

Index