Streaming and Digital Media - Rayburn, Dan; - Prospero Internetes Könyváruház
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Értesítés a kedvenc témákról
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Streaming and Digital Media

Understanding the Business and Technology
 
Kiadás sorszáma: 1
Kiadó: Routledge
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Kiadói listaár:
GBP 43.99
Becsült forint ár:
23 094 Ft (21 995 Ft + 5% áfa)
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Az Ön ára:
18 476 (17 596 Ft + 5% áfa )
Kedvezmény(ek): 20% (kb. 4 619 Ft)
A kedvezmény érvényes eddig: 2024. december 31.
A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
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Rövid leírás:

Streaming and Digital Media gives you knowledge about the technology, as well as market trends, business uses, and future impact from an industry insider. The book covers online video distribution, industry pricing data, content monetization methods, video format comparisons and more.

Hosszú leírás:
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.

New In The Book:
- Consumer generated content and portals
- Distribution of full-length video content
- New distribution outlets for delivering content (Sling, TiVO, IPTV)
- Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data
- New industry pricing data
Tartalomjegyzék:
Introduction: The Current State Of The Streaming and Digital Media Industry
Chapter 1: Why Get Into Streaming and Digital Media?
Chapter 2: Technology Primer: The Basics of Streaming and Digital Media
Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business
Chapter 4: It's Not Childs Play: Learning From the Pitfalls from the Past Three Years
Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm
Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business
Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business