Rövid leírás:

This book blends anthropological perspectives with philosophy and cognitive science, advocating for a transformation of the existing design curriculum. It will be useful for those studying and teaching design and anthropology, and practicing designers and engineers interested in learning how to design for social and ecological awareness.

Hosszú leírás:

During periods of environmental and societal upheaval, design has the potential to be a formidable catalyst towards a sustainable future. However, to unleash its full power, significant shifts in both theory and practice are imperative. This book adopts a unique approach, blending anthropological perspectives with philosophy and cognitive science, and advocates for a thorough transformation of the existing design curriculum.

Supported by a vast body of literature in evolutionary science and design research, the book presents a blueprint for fostering more sustainable patterns of production and consumption. This blueprint is grounded in human virtues rather than vices and proposes a new curriculum tailored towards pro-sociality and sustainability. Leveraging his extensive professional background and expertise in the circular economy, Michael Leube offers practical examples, methods and tools for implementing sustainable approaches in the practical work of experienced designers. Showcasing cutting-edge innovations for pro-social and humanitarian design, the book ultimately argues that if we change the objective of design from creating desire to creating value, we can solve many of the most pressing social problems, from the cooperation of citizens to sustainable cities.

The book will be useful for those studying and teaching design and anthropology, and it will also be an important tool for practicing designers and engineers interested in learning how to design for social and ecological awareness.

"Leube pulls on threads from anthropology, design, and ecological justice to braid a compelling story of a future worth fighting for.?

Jonathan Chapman, Professor and Director of Doctoral Studies, School of Design, Carnegie Mellon University, USA

Tartalomjegyzék:

Introduction  Part 1: Hardware, Software and Malware  1. The Human Conundrum  2. Signals: Interactions with Our Surroundings  3. Stories: How We Turn from Narrators to Protagonists  4. Models: On Flawed Representations of Humans  5. Consequences: Human Conduct with Finite Resources  Part 2: Amongst the Prometheans  6. An Anthropologist Enters the World of Design  7. The Impact of Design on Human Behaviour  8. Marketing and Its Grip on Design  9. Modern Obsessions: The Holy Trinity of Design  10. How Design Students Can Recover Meaning  Part 3: The Department of the Future Designer   11. A New Curriculum for Design Schools  12. Design for Sustainable Systems  13. Design for Humans Not Models  14. Design as Applied Ethics  Conclusion: Design Optimism