| ISBN13: | 9781138071469 |
| ISBN10: | 1138071463 |
| Kötéstípus: | Puhakötés |
| Terjedelem: | 362 oldal |
| Méret: | 246x174 mm |
| Súly: | 453 g |
| Nyelv: | angol |
| Illusztrációk: | 27 Illustrations, black & white; 27 Line drawings, black & white; 39 Tables, black & white |
| 0 |
A sport, testnevelés általában
Marketing, kommunikáció, PR
Menedzsment, vállalatirányítás
Szolgáltatóipar
Éttermi és hotelkalauzok
Útikönyvek
További könyvek az utazás területén
A sport, testnevelés általában (karitatív célú kampány)
Marketing, kommunikáció, PR (karitatív célú kampány)
Menedzsment, vállalatirányítás (karitatív célú kampány)
Szolgáltatóipar (karitatív célú kampány)
Éttermi és hotelkalauzok (karitatív célú kampány)
Útikönyvek (karitatív célú kampány)
További könyvek az utazás területén (karitatív célú kampány)
The Routledge Handbook of Hospitality Management
GBP 49.99
Kattintson ide a feliratkozáshoz
A Prosperónál jelenleg nincsen raktáron.
The Routledge Handbook of Hospitality Management explores and critically evaluates the current debates, issues and controversies inherent to this complex and multi-sector industry which will enable the reader to learn from the industry?s past mistakes as well as future opportunities. This is especially pertinent at a time when many sectors of the industry, have to re-evaluate and reinvent themselves in response to the economic downturn and future uncertainty.
Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract catering. However, despite its segmentation, there are key issues that are pertinent to all subsectors. The Routledge Handbook of Hospitality Management adopts a strategic approach and explores and critically evaluates current debates, issues and controversies to enable the reader to learn from the industry?s past mistakes as well as future opportunities.
Especially relevant at a time when many sectors of the industry have to re - evaluate and reinvent themselves in response to the economic downturn the Handbook brings together specialists from both industry and academia and from a range of geographical regions to provide state-of-the-art theoretical reflection and empirical research. Each of the five inter related sections explores and evaluates issues that are of extreme importance to hospitality organisations, many of which have not been adequately explored before: external and internal customers, debates surrounding finance, uncertainty risk and conflict, sustainability, and e-Hospitality and Technology.
This book is an invaluable resource for all those with an interest in hospitality, encouraging dialogue across disciplinary boundaries and areas of study. It is essential reading for students, researchers & academics and managers of Hospitality as well as those of Tourism, Events, Marketing, and Business Management.
"This Handbook offers an invaluable strategic perspective on the hospitality industry and is a welcome antidote to a field dominated by many operationally-based texts. The concise chapters, all written by authors with a research pedigree, offer insights into contemporary topics with the added bonus of illustrative case studies and extensive reference lists. The handbook will be a ?must have? for both undergraduate and postgraduate users, particularly aspiring future corporate managers." - Professor Angela Roper, International Hotel and Resort Management, University of West London
1. Editorial Introduction; An Alternative Approach To Understand Hospitality Management Part 1: Consumer Behaviour And Relationship Management 2. Consumption Experiences And Hospitality & Tourism Marketing 3. Strategic Fit And Scope Of Customer Relationship Management in Hospitality Organizations 4. Consumer Perceptions, Satisfaction and Notions of Quality 5. Consumer Behaviour Models In Hospitality And Tourism Part 2: Human Resource Management 6. Personality And Hospitable Behaviour 7. Engagement: A New Concept In The Hospitality Industry? The Role Of Management In Increasing Engagement Amongst Hospitality Workers 8. Competitive Advantage Through People 9. Labour Turnover In Hospitality 10. Managing & Leading Cats & Dogs Within Hospitality Organisations; The Changing Times For The Hospitality Industry 11. Flexible Labour; The Modern Labour Market In Hospitality Part 3: Financial Issues 12. Strategic Growth Within Emerging Hotel Markets: The Case Of Jumeirah Hotel And Resorts In Dubai 13. Future Of Perceived Price Fairness Research In Hospitality 14. Hotel Valuation 15. Corporate Finance In Hotel Industry: Strategies For Growth. The Marriott Case Part 4: Uncertainty, Risk And Conflict 16. Greek Hospitality Industry Responses To The Financial Crisis: A Case Study Of Two Athenian Hotels 17. Building Business Resilience In Hotel Global Operating Systems 18. Organize With Chaos In Hospitality 19. Towards An Anti-Corruption Compliance Framework For International Hotel Groups 20. ?Stars War?: Conflicts Between Chefs And Restaurant Guides 21. Strategic Collaboration With Distribution Partners: Changes, Conflicts, Challenges Part 5: Sustainable Hospitality 22. Hospitality And Sustainability: History, Dimensions And Developments 23. Membership Of The New Forest Green Leaf Tourism Scheme: An Exploration Of The Commercial And Environmental Motivations Among Tourism And Hospitality Micro-Smes Part 6: E-Hospitality And Technology 24. Hospitality From Web 1.0 To 3.0 25. E-Hospitality And Technology 26. Beyond The Virtual; Hospitality And ?Breathing? Social Networks 27. Information Seeking And E-Resources In Hospitality
